You could say it was a tale of two city views.
The cover vote for the Winter 2016-2017 issue of Canadian Geographic Travel offered just two starkly different options of Edmonton in winter in conjunction with the issue’s feature on how the Alberta capital is re-embracing the cool season. (As regular Canadian Geographic followers know, each issue we solicit feedback, typically on at least three cover images, to help us choose the cover.)
Option one was a dramatic shot of snow and ice on the North Saskatchewan River with the city’s skyline at night, building lights twinkling in the background. The second was a simple, impactful image of a young woman exploring the gigantic ice castle built in William Hawrelak Park in January. The tally results were among our closest ever.
Option two won a narrow victory with 52 per cent. Voters commented that they appreciated its clarity, simplicity, the brilliant colour of the ice and how comfortable the young woman in the image looked while enjoying Edmonton’s winter offerings. Our team agreed that it was the more engaging option, and that it certainly was more in keeping with the nature of the story — that Edmontonians have a renewed passion for celebrating winter in the city.
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