Is it just me, or is it really annoying when you disagree with your boss, then he turns out to be right?
When it came to selecting the three options for Canadian Geographic’s June 2013 cover vote, our publisher, André Préfontaine, instantly gravitated to option one (above left), noting it was a surefire hit. (As regular Canadian Geographic followers know, in advance of each issue’s publication, we solicit your feedback to help us choose our cover image.) I gravitated to option three (above right), drawn by the sharp colour contrast.
Our newsstand circulation experts at St. Joseph Communications, who help advise what cover images and cover lines sell best, agreed with Préfontaine unequivocally — option one was head and shoulders better than the others. Clearly, the experts know what they’re doing.
Voters agreed with their assessment, selecting option one as the winner with an overwhelming 42 per cent of the tally (options two and three received 36 and 22 per cent of the vote — and I lost a bet in the process! You owe me, dear readers). If you don’t already receive our cover vote email but want to, sign up for the Canadian Geographic newsletter. And be sure to pick up a copy of the June 2013 issue of Canadian Geographic if you’re not already a subscriber. It hits newsstands May 27.