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The rare shark attack provides good, scary stories to tell, but the really frightening story is how we justify the mistreatment of animals based on the musings of our uneducated imagination.
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The mystery of the monster
Story by Mitchell Gray

Imagine strolling a coastal path on an idyllic Nova Scotian midsummer’s day. Bees spiral past in search of nectar while your dog sprints through beach grass pausing only to sniff the air as a small herd of deer browse in the mottled shadows. Then you spot a shark fin in the water, and another. Your head swivels around, surveying the scene, and you realize how ominous it has become. You’re scared, and your instinct to flee kicks in. Suddenly, you run, splashing out into the water. You breathe a sigh of relief as you bob gently in the waves.


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The last thing most hikers would do in that situation is run into the water. However, statistically speaking, it is probably the right thing to do. In general, bees, dogs and deer all represent a greater threat to humans than sharks do. But this fact receives much less attention than stories of shark-mangled surfers. Most of us would rather take our chances on shore, because our cultures have woven a mythology of fear around sharks.

"Sharks actually pose a very small threat to humans," says Alexia Morgan, a researcher for the International Shark Attack File, based at the Florida Museum of Natural History. Worldwide, there are typically fewer than 70 shark attacks each year, she says, and people swim in shark-inhabited regions every day. And, for the past few years, there has been fewer on average than four shark-related fatalities annually. "There are many more attacks by domestic dogs every year than there are from sharks," Morgan says, "and many more fatalities from vehicular collisions with deer." And yet, it is the sharks that cause the imagination to run wild. "People think they’ll attack you no matter what, but it’s very rare that something will happen, and most of the attacks are minor."

"People’s reactions to situations are often out of proportion to the real danger," says Sheila Woody, associate professor of psychology at the University of British Columbia, and an expert on fear and anxiety. "All the stories we tell in our culture pass along a certain feeling about an animal," she says. Whether a fairy tale, an urban myth, or a television show, the better the narrative, the more powerfully it shapes perceptions. "A more dramatic story will capture our imagination and get passed on," Woody says. "You don’t see bee sting victims on Oprah." Accounts of shark attacks on television are usually horrendously vivid, and people gain irrational levels of fear vicariously from the televised victims. "It’s a very normal response to avoid a situation that has caused problems for another member of our species," Woody says. The reason a fearful tale about a dog attack may not affect people in the same way, she says, is that most people have also had many pleasant experiences with dogs. With sharks, we do not have the sort of pleasurable counterexamples that reduce our fears.

Sharks are disadvantaged not only by the stories we tell about them, but also by their appearance. "When we perceive the gap between ourselves and other species to be large, we often treat those species with either indifference or a degree of negativity," says David Fraser, a professor of animal welfare at the University of British Columbia. Certain physical traits, such as fur and infantile qualities like large eyes and heads, make us sympathetic to animals, he says, but sharks are "slimy," have big teeth and small eyes. "Sharks are not drastically different from dolphins in physical terms," says Fraser, "but we see dolphins as akin to ourselves due to what we know of their mental complexity." Before we knew much about whales, he adds, we valued them only in economic terms. Now that research has exposed their high level of intelligence, as displayed by their communication and care for their young, many have become "horrified" of using whales simply for commercial purposes.

As researcher Alexia Morgan points out, sharks are in an especially tenuous position, because the level of negative feelings toward them makes it difficult to raise money to study them and to gain the knowledge required to shift perceptions. As a result, dangerous overfishing of shark populations is largely ignored in many parts of the world, she says, as is the accidental death of sharks in non-related fishing operations.

The rare shark attack provides good, scary stories to tell, but the really frightening story is how we justify the mistreatment of animals based on the musings of our uneducated imagination.

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