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1. Innovative
The nominee has demonstrated originality in his or her commitment to working toward a solution for an environmental cause.

2. Effective
The nominee has identified a specific environmental concern or problem and has a plan of action for addressing the problem. Progress must be clearly identifiable as a result of the actions of the nominee.

3. Influential
The nominee has earned the attention and support of the public.

4. Viable
The nominee’s initiative must be economically feasible and sustainable. The benefits of the initiative should be environmentally, socially and financially sound and ethical.

5. Long-term impact
The nominee’s initiative should be based on a long-term vision and oriented toward achieving significant environmental progress.