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How we chose the cover: January/February 2015 Canadian Geographic


Posted by on Monday, December 1, 2014



Option two (middle) was the winner for the Jan/Feb cover with 44 per cent of the vote. Option one (left) had the second highest vote at 34 per cent.

When it comes to Canadian Geographic wildlife covers, it’s statistically proven that predators sell — particularly bears and wolves. (Indeed, our bestselling cover ever, December 2009, featured a wolf.) So when we decided a wolf would grace the cover of our January/February edition, our annual wildlife issue, we had no doubt we’d have great options to choose from, and hopefully another bestseller on our hands.

That said, the cover vote for the issue was still hotly contested (as regular Canadian Geographic followers know, in advance of each issue’s publication we solicit your feedback to help us choose our cover image.)

Option one was the favourite of Annie Gabrielian, our newsstand cover expert from St. Joseph’s Communications. She noted that the colours worked well together, that the cover lines stood out well and that their positioning was ideal. Our cover voters, on the other hand, clearly favoured option two. (It received 44 per cent of the tally, while options one and three received 34 and 22 per cent of votes.) Voters commented that they like the colours and the visibility of the wolf.

That left our editorial team with a tough decision between the advice of our expert and the results of our poll. As we more often than not do, we sided with the opinion of the public at large and selected option two. Now the pressure’s on you, dear readers, to prove yourselves (and us) right. We expect a bestseller.

If you don’t already receive our cover vote email but want to, simply click here and sign up for the Canadian Geographic newsletter. And if you’re not a subscriber to Canadian Geographic already, be sure to get your copy of the January/February 2015 issue by subscribing today.




  Comments (8)

I still like the black wolf better but obviously the gray wolf won. Still it was a wolf and that's all that counts. Thanks for explaining your decision.

Submitted by Joan Ouellette on Thursday, December 11, 2014

I am so glad you chose MY choice! lol The black wolf is beautiful, and yes the colors work well, but in my experience the most recognized 'colors' of a wolf are the ones in the second and third choices. I've seen quite a few this color, but never a totally black one. I voted for number two because of the intelligence in the animal's eyes. Wolves are one of the smartest creatures on earth and it was good to see that shining through in my choice.

Submitted by Ann Marie Beacock on Thursday, December 11, 2014

The Photography counts more than the cover lines because when you look at a rack of magazines in a news stand, the cover of this magazine has to compete with every other one around it. The photo grabs the eye first and then your eye moves around to the print around it. The black wolf is just so much blackness with black print disappearing into it. The grey wold stands out the first second you look at it. It's light and bright and detailed and has a better chance of standing out amongst all the other magazine vying for the consumer's attention.

Submitted by Brenda Carson on Thursday, December 11, 2014

#1 is way too black to the point of the image becoming lost. Photography is/was a passion of my sister, Dad and husband and they would agree. As a new editor of a local newsletter I am learning from my readers about fonts and distinguishing colours. Your older readers and those with low vision would never have been able to distinguish or recognise the very dark image. Thank you for listening to your readers. This will stand out on the rack while I enjoy getting all my issues by mail.

Submitted by Susan Atkinson on Friday, December 19, 2014

White and Black are the absence of color. In a digital world and a magazine that has fine color photos, the wolf that most of us know stood out in true shape and shades of a wild animal. You made the right choice.

Submitted by John D Farr on Tuesday, December 23, 2014

lol- I wanted a cover with ALL the WOLVES on it..:)

Submitted by gg on Thursday, January 29, 2015

Your timing to include a wolf as your cover is ironic because BC gov't has just announced a Wolf Kill to save the caribou. I hope that through your magazine and supporters of your magazine we can influence a change to this decision.For more info on this check out PacificWild.org. I too agree to the #2 cover, the eyes of a wolf are intense which I think shows a wolf's personality clearly. Great photography as always Canadian Geographic.

Submitted by Sandra Berrow on Thursday, January 29, 2015

I am so glad you chose option 2. He is so beautiful. Almost like he is speaking to you and smiling - like he knows something you don't. His features clearly stand out and will have people stopping to look at your magazine to find out more about the wolf.

Submitted by Jessie Jamison on Thursday, January 29, 2015

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