How we chose the cover: January/February 2015 Canadian Geographic
Posted by Aaron Kylie
on Monday, December 1, 2014
Option two (middle) was the winner for the Jan/Feb cover with 44 per cent of the vote. Option one (left) had the second highest vote at 34 per cent.
When it comes to Canadian Geographic wildlife covers, it’s statistically proven that predators sell — particularly bears and wolves. (Indeed, our bestselling cover ever, December 2009, featured a wolf.) So when we decided a wolf would grace the cover of our January/February edition, our annual wildlife issue, we had no doubt we’d have great options to choose from, and hopefully another bestseller on our hands.
That said, the cover vote for the issue was still hotly contested (as regular Canadian Geographic followers know, in advance of each issue’s publication we solicit your feedback to help us choose our cover image.)
Option one was the favourite of Annie Gabrielian, our newsstand cover expert from St. Joseph’s Communications. She noted that the colours worked well together, that the cover lines stood out well and that their positioning was ideal. Our cover voters, on the other hand, clearly favoured option two. (It received 44 per cent of the tally, while options one and three received 34 and 22 per cent of votes.) Voters commented that they like the colours and the visibility of the wolf.
That left our editorial team with a tough decision between the advice of our expert and the results of our poll. As we more often than not do, we sided with the opinion of the public at large and selected option two. Now the pressure’s on you, dear readers, to prove yourselves (and us) right. We expect a bestseller.
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