magazine / jf02
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January/February 2002 issue |
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FOOD
Just the beer facts
Harvest of Goodwill (Feature) |
Canadian food firsts |
Just the beer facts
Food nutrition lables get a facelift |
Securing a meal |
Archives
The ABCs of healthy eating |
Comfort food |
Dining al fresco |
A taste of Paris
 The volume
of beer sold in Canada in 2000 would more than fill the SkyDome.
Molson
in Montréal has been brewing since 1786, making it the oldest brewery
in North America.
Canadian
companies have been responsible for two of the most significant developments
in brewing techniques in centuries — continuous malting and continuous
brewing.
While
Canada is the world’s seventh largest beer exporter, foreign brewers
are making great gains in our own market. Imported beers’ market
share rose by 25 percent in 1999/2000 to capture 9 percent of the Canadian
beer market. This marked the sixth year in a row that domestic beer products’
market share declined.
The
notion that American beer is weaker than Canadian beer is a fallacy. We
just measure alcohol content differently (by volume in Canada and by weight
in the U.S.). When measured equally, Canadian brew is only slightly stronger.
Per
capita, Yukoners drank the equivalent of 18 two-fours of beer in 2000,
the most in the country, followed by Qubeckers (11) and Newfoundlanders
(10.5)
52
percent of the retail price of beer is taxes, the third-highest tax rate
in the world behind Norway and Finland.
Care
for a glass? About 69 percent of our domestic beer is sold in bottles,
19 percent in cans and 12 percent draught.
Beer
drinker as environmentalist? Nationally, 97 percent of all bottles and
86 percent of all cans are returned.
Are
we a country of beer swillers? Not even close. The Czech Republic drinks
more beer per capita than any other country, followed by Ireland and Germany.
Canada ranks a lowly 17th.
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